Why Multiple Web Sites Are More Important Than Ever? 88% is Why!
Ever wonder why now more than ever top agents are pushing the fact that being on many different websites? The growing use of computers and the Internet plus the fact that not just the younger population but even older adults are using the Internet to shop these days. I have added a recent survey results pertaining to this subject which should make all sellers ask the question; what and where is my agent listing my home? All sellers should be evaluating their listing and asking their agent for documentation to show how they are advertising versus other agents/companies. If you are considering listing your home then don’t wait till after the contracts are signed to ask the important questions about marketing. If the agents you are considering are not putting their marketing plan in writing then this should be a red flag. You should be able to review all the agents marketing plans in detail side by side so you can properly make a more educated decision on the agent you choose.
If you are buying a home you should not expect anything less either. Real estate technology today has evolved into some of the best communicating tools which make the buying process easier and more convenient than ever. New tools available are immediate text message info on listings or property listings which are designed for viewing on mobile phones specifically.
Enjoy the article and please don’t hesitate to contact me with any questions or comments.
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88% of Public Use Web Sites as Primary Source for Real Estate Information
RISMEDIA, Nov. 27, 2007-A new survey finds that 88% of public rely on Web sites as their primary source for the latest real state news and information, with newspapers coming in a distant second at 12%. The poll reinforces the results of a study earlier this month by the National Association of REALTORS(R) concerning the use of the Internet to buy or sell homes.
The latest survey was commissioned by Edward Segal, author of Profit by Publicity (iUniverse, 2007), a how-to PR guide for the real estate industry.
A study released on Nov. 13 by the National Association of REALTORS (R) (NAR) shows a similar reliance on Web sites by people looking to buy or sell residential real estate. According to the 2007 NAR Profile of Home Buyers and Sellers, 84% of recent home buyers used the Internet in their search, up from 80% in 2006.
Segal observed that, “Web sites represent the new level playing fields for real estate agents and brokers who want to promote themselves or their properties. Although real estate professionals know how to promote listings, this latest poll shows that it is essential they also know how to promote themselves to the media.”
The telephone poll of 1,000 adults was conducted Nov. 9-11, 2007 by Synovate, and has a margin of error of plus or minus four percent.
This is the third in a series of surveys Segal is conducting on media-related issues. For more information about the book, go to [1] http://www.ProfitByPublicity.com.
Segal is the CEO and communications director of the 1,700-member Marin Association of REALTORS(R), former marketing strategies columnist for The Wall Street Journal’s StartupJournal.com, senior media relations consultant to Ogilvy Public Relations Worldwide, and a PR consultant who generated thousands of stories about hundreds of clients. He is a former press secretary to members of Congress and campaign aide to congressional and presidential candidates.